Everything you need to understand and practice generative engine optimization, gathered in one place. Start with our own guides and tools, then work through the official documentation and reading below.
Our guides
Our articles explain the ideas behind the tools in plain language, with sources and checklists you can apply immediately.
- What is GEO? — A plain-English definition of generative engine optimization and the habits that make content findable and citable.
- GEO vs SEO — Where the two disciplines overlap, where they differ, and how to split your time between them.
- How to get cited by AI search — A practical checklist for getting pages cited in AI Overviews, ChatGPT Search and Perplexity.
- How to structure content for AI search — Write pages that AI answers can quote: lead with the answer, use self-contained passages and back claims with sources.
Our tools
Free, no-sign-up utilities that run in your browser.
- GEO Optimizer — Check how well your content is set up to be understood and cited by AI search engines.
- All tools — Browse every WizeTool utility.
Official documentation
The platforms that produce AI answers publish their own guidance. Read it directly rather than relying on summaries.
- Google Gemini in Search help — Official help for Google's search experiences, including AI Overviews.
- Google Search Central — Google's documentation for webmasters, covering indexing, structured data and rendering.
- schema.org — The vocabulary for structured data that AI search engines use to understand pages.
- robots.txt standard — How to tell crawlers what they may and may not fetch.
- ChatGPT / OpenAI — Information about how OpenAI models are trained and accessed, including search features.
- Perplexity — The AI answer engine and its documentation on how sources are selected.
Reading list
Longer reads that shaped how we think about the topic.
- How Google works — An introduction to how Google understands pages, useful context for anyone optimizing for AI answers.
- The Web for AI — Google's blog, where major changes to search and AI features are announced first.
- Help a reporter — A source for expert quotes. Being cited by credible journalism is one of the strongest trust signals for AI answers.
Start here
If you are new to the topic, open the GEO Optimizer with a draft you care about, then read the what is GEO guide while the results are in front of you. Most people learn faster by doing.