Guides and tutorials
Plain-language articles that explain the ideas behind our tools and show how to apply them.
GEO vs SEO: What Changes and What Stays the SameGenerative engine optimization and SEO share a foundation but compete for different things. Learn how they differ and how to split your time between them.
How to Get Cited by AI Search EnginesA practical checklist for getting pages cited in AI Overviews, ChatGPT Search and Perplexity: crawler access, answer-first structure, schema and measurement.
How to Structure Content So AI Search Engines Can Cite ItWrite pages that ChatGPT Search, Perplexity and Google's AI answers can quote: lead with the answer, write self-contained passages and back claims with sources.
What is Generative Engine Optimization (GEO)?A plain-English definition of generative engine optimization, how AI search systems build answers, and the habits that make your content findable and citable.